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BEHIND THE BRAND

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Hi there! My name is Linsey Sandberg, and I'm the owner and jewelry designer behind Good Juju Beads, located in Sacramento, CA. I've always had a passion for creating and expressing myself artistically, and I found my calling in jewelry design.

My background is in business and communications.  For more than two decades, I worked in the family construction business. After Covid-19 and recovering from breast cancer, I needed a change so I started teaching and found a creative outlet in jewelry making. 

My designs are inspired by nature, culture, and my personal experiences. I use high-quality materials and focus on craftsmanship and attention to detail in every piece I create. When I started doing permanent jewelry, it took off. Each piece is handcrafted and infused with love and good juju energy, making it truly unique.

 

I believe that jewelry should be more than just an accessory; it should be a reflection of the wearer's personality and a source of positive energy. Whether you're looking for a statement piece for a special occasion or a daily accessory that brings you joy and positivity, I can create a custom piece that is perfect for you.

Thank you for considering Good Juju Beads for your jewelry needs. I look forward to creating something special for you!

COLLECTIONS
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